The 1st golden rule is that you will have to invest your time and effort in exchange for getting the free traffic. The paid method of getting traffic is fast but you will have to invest your money. There is no free lunch in this world as you will have to either invest your time and effort or money.
One of the best free method of getting traffic is article marketing where you will write your own unique articles and market. You will have to put in the time and effort in writing your own unique articles and submit the articles through different sources so that it will be distributed throughout the internet. Many other free methods will requires you to put in the time and effort.
The 2nd golden rule is that the traffic is not immediate. The traffic is more gradual and it will snowball if you have consistently put in the time and effort into getting the free traffic. It will be more like a numbers again where the more time and effort you put into applying the method, the more traffic that you will get. The big advantage is that most free method of getting traffic is long term in nature.
These are the 2 golden rules that you will need to know if you want to make use of the free method to generate traffic. Your list building campaign will tend to be slower and you will have to be patient. It is still nonetheless a great way for you to grow your business if you are low on budget as you will compensate it with your time and effort.